2. Enabling accountants to add value to clients
Jason Shum CPA believes that, although COVID-19 accelerated digital transformation, accountants and finance professionals who add value through keen perception and judgement skills will continue to be invaluable to their clients and organisations.
Shum observed early in the pandemic that the widescale move to remote and flexible working increased the acceptance of virtual solutions that free up accountants’ time for higher-value work.
In response, Shum’s Hong Kong-based business, EasyTrack.ai, has been building high-tech tools that can free accountants’ time to do more, rather than replace them.
When navigating uncertainty and innovating, Shum says the key is to be brave.
“My view is that you’re actually increasing your chance of failure if you play it safe,” he says. “You have to stick your neck out to be ahead of the game.”