At a glance
For the past two years, networking opportunities have been few and far between. Based in remote offices, unable to attend in-person events, most workers have undoubtedly struggled to meet new people and nurture those relationships that are essential to professional growth.
In fact, one report published last year found that our professional and personal networks decreased by close to 16 per cent – or by more than 200 people – during the pandemic.
Thankfully, with restrictions on social gatherings now (hopefully) behind us, people are gradually returning to the networking scene.
As we dust off the cobwebs and readjust to regular human interactions, one key factor to consider is how to present your contact details to prospective connections in a memorable – and post-COVID-19-appropriate – way.
Officeworks provides one such solution: a digital business card called Tapt, which uses cutting-edge near-field communication (NFC) technology to send your business information to other peoples’ phones.
Convenient to carry with you at all times and easy to use, the card works by giving people immediate access to your contact details. By simply tapping your card on someone’s smartphone or mobile device – or asking them to scan the card’s QR code with their camera – your details transfer directly onto their device, no special apps required.
It’s a win for everybody: your new connection is spared the trouble of manually entering your details into their phone, and you no longer run the risk of having your information end up as a lost or discarded piece of paper.
There are two types of Tapt cards. For individuals, there’s Tapt Black – a sleek, sophisticated and ergonomically designed card that can be customised with your name and phone number on the front.
For teams, there’s Tapt Custom, which can be styled to suit your business’s branding, and also features a centralised contact management system and analytics, created in consultation with Officeworks according to your needs.
Both cards offer numerous advantages. From a sustainability perspective, Tapt is a game-changer.
With Tapt, the process is entirely paperless, thereby reducing waste, as well as your business’s carbon footprint. The card itself is made from recycled plastic, cementing its status as an environmentally friendly business card option.
From a practical standpoint, having a digital business card means you don’t need to carry a stack of paper cards with you to networking events; plus, by storing Tapt in your wallet, you’ll never again find yourself short of a business card.
Importantly, in the current climate, with our heightened focus on hygiene, prospective connections will no doubt appreciate Tapt’s contact-free approach to exchanging details.
Switching to a digital business card delivers financial savings, too. Reprints are redundant – and, if you ever move offices or change phone numbers, you can easily edit your details through your online Tapt account, without incurring any additional expense.
With a growing number of organisations converting to digital business cards, Tapt is set to transform the world of networking.
As we all play catch-up on the last few years of missed introductions, building new relationships has never been more imperative – or easy.